Services for Publishers
Established Publisher or starting out? We’ve got you covered.
With well over 20 years in the industry, we are a group of highly-skilled experts who currently support some of Australia and New Zealand’s biggest companies in the delivery of their digital campaigns. We offer both buy and sell-side ad operations and technology, with the capacity to work over international timelines offering a fast turnaround and emergency support. We’re a local Australian-based company and extremely proud to be known as the industry leaders in this space.
Ad Operations
Highly-skilled ad ops professionals are hard to find, and can be even harder to keep. We provide a flexible, fully-outsourced ad operations solution, providing access to staff who have the skillsets to deliver all your needs, from standard trafficking through to complex technology issues.
The focus of our business has always been to eliminate the pain points in your operations function. We are flexible and scalable to support you as needed - either by providing the complete ad operations function, or supporting your existing team with overflow, shortage of staff or ad tech.
Our experienced professionals ensure the work is done on time and without errors, so you don’t have to worry about it.
→ We can help with:
Outsourced Ad Ops
Gap-fill trafficking
Holiday cover
Campaign Implementation & Management
Rich Media and third-party partner setup, testing and troubleshooting
Ad tech support
Discrepancy investigations
Creative testing
Tag testing and troubleshooting
Major event management
Programmatic setup, optimisation and reporting
Ad placement planning
Monetisation
The ad market continues to evolve and drive more ad spend through programmatic channels, particularly for negotiated buys as well as open marketplace. It’s never been more important to have the right technology in place to be able to access premium advertising dollars through these channels.
Ensuring you have the right pipes in place and managing your inventory to maximise revenue on every impression can be a complex task. Here at A&A, this is our daily remit.
We’re impartial, we work with all systems and vendors and we don’t take a cut of your revenue.
→ We can help with:
Ad placement planning and recommendations
Helping with vendor selection and implementation
Managing and optimising your stack to improve revenue
Troubleshooting
Detailed reporting and dashboards
Providing access to Google monetisation tools
Other Google Ad Exchange Options
Looking to monetise your sites or apps but GAM 360 isn't the right fit for you? Depending on your needs and circumstances we may be able to offer you your own instance of Google Ad Exchange that plugs into your own Google Ad Manager network.
Your sites or apps will need to be of good standing and free of any AdSense, Ad Manager or Google Play Store policy violations. They will also be subject to a thorough review by both A&A and Google themselves.
If you would like to explore the option of AdX via MCM for your standard GAM account, please complete this form and the A&A team will review and respond.
Ad Technology
If you need to implement ad technology solutions, or to review and improve your existing setup, A&A are here to help.
We assist with the planning, selection and implementation of the best solutions for your business.
→ We can help with:
Evaluation and requirements
RFP Development and assessment
System configuration
Implementation & testing
Project management and liaison between all parties –development, sales, operations, finance
Campaign setup
Google Ad Manager 360 (formerly DFP and AdX) reseller and support partner
Training
Strategy and Consulting
There are many factors that feed a successful digital media organisation, and A&A have many years of experience in helping publishers optimise and improve their businesses.
→ We can help with:
Yield reporting & analysis
Pricing analysis & strategy
Ad product strategy
Revenue and supply modelling & forecasting
KPI development
Sales/Operations workflow
RFP and vendor selection of ad technologies
Workflow and billing system selection
Partner effectiveness audits
